We empower marketers with capabilities that create profitable growth and competitive advantages.

We Are Haus Effect

Haus Effect is a premier consultancy and media agency. We design solutions to be profitable for clients & to self-fund their transformations.

Haus Effect empowers you with access to sophisticated, technical marketing leaders. We enhance your capabilities and keep you ahead of a dynamic ad technology ecosystem.

Haus Effect operates as an extension of your team. Our model provides you with complete control over your marketing strategies and executions.

Haus Effect aligns your marketing with your business goals. Our bespoke engagements deliver unprecedented, consistent, and tangible results.

Solutions

Creating Marketing Strategies & Transformation Roadmaps

Building In-Housing Infrastructure: Tech Stacks, Org. Design, Playbooks & Tools

Developing Audience Segmentation & Custom Ad Creative

Optimizing Budget Allocation & Channel Execution

Enhancing Expertise: Fractional Exec Support & Talent Development

Managing Media & Analytics During In-Housing Transitions

Services

Media, Tech, Data & Analytics

Audits

Goals, Metrics & Benchmarks

Data Taxonomy Structure

Automation & Execution Frameworks

Project Roadmaps

Industry Insights & POVs

In-Housing Operations

Vendor Selection & Management

Activation Playbooks

Ways of Working Processes

Project Management

Platform Set Up & Governance

Proprietary Tools

Document Library Wiki

Organization Design

Media & Investment

Integrated Planning

Ad Marketplace Optimization & Delivery

Programmatic, Biddable & RTB Activation

Creative Optimization

Commerce Media Activation

Partnerships & Investment

Data Science & Analytics

Attribution

Dashboards & Reporting

Audience Segmentation

Performance Insights & Analytics

Predictive Modeling

Data Governance

Talent Support & Development

Fractional CMO/CDO/CGO

Performance Marketing Adjustments

Execution Acceleration

Educational Workshops

Brainstorm Sessions

Leadership

Paul Gelb

Founder & CEO

Each client has access to and support from our founder, who executed a marketing transformation roadmap and built in-house capabilities at a global brand.

Paul Gelb is a highly regarded senior growth and marketing executive known for his advertising industry innovations. With a blend of data-driven and creative skills, he has delivered impressive business results in start-ups and Fortune 500 companies alike. Paul's clients have included P&G, Mercedes, Kraft, Disney, Unilever, Samsung, Starwood, and Citibank.

Paul develops new revenue streams by building, scaling, and transforming high-performance teams, organizations, and businesses. His vast experience across digital media, advertising, and marketing allows him to enhance media buying capabilities on all platforms. Paul is skilled at applying operations-based cultures, processes, and strategies to marketing functions. He is also adept at leading global teams through growth and change.

Proven Track Record

Best In-House Media Team

Adexchanger

Best Global Mobile Practice

Forrester

Best
In Show

Adexchanger

Our Teams

Haus Effect is top-heavy by design.

Haus Effect staffs teams to support our clients with experienced, industry-leading talent. We attract and retain the talent you need to maximize the return on your marketing investment.

Haus Effect empowers talent with productivity tools, thoughtful processes, and a bias-for-action company culture. We remove friction and distractions because the beauty is in the client work.

Book a Discovery Call To Start Building

Marketing capabilities that drive profitable growth and create competitive advantages.

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